Making the Teamnow in its 13th season, manufactures drama from body-shaming young hopefuls trying out for the D. They did it, they say, for the same reason women rush sororities—for the gossip sessions and the post-breakup shoulders to cry on amid the clouds of hair spray in the locker room. Share Email. Cheerleaders from other teams also took part. To maintain the proper balance between sex and sparkle—to protect, in effect, the particular brand of fantasy they were creating—the Cowboys and other teams implemented a host of stringent rules.
Left, Suzanne Mitchell, the Dallas squad director who instituted rigorous body standards that were widely imitated; right, the poster that sparked a craze.
Sex on the Sidelines: How the N.F.L. Made a Game of Exploiting Cheerleaders
The new image was engineered especially for TV. Without the protection of collective bargaining, the Jills once again found themselves at the mercy of the owners. But like the Chargettes before them, the Jills discovered that speaking up carried a heavy price: Marketing N. Jason Pierre-Paul was involved in an auto accident in So. And the cheerleaders were one of the ways that he turned it into the greatest show on earth.